Wood's Old Navy Rum

Wood's Old Navy Rum Brand Logo

Client: Purple. UK

  • Character
  • Spirits

Brand refresh of WOOD's Old Navy Rum. Chris Mitchell was commissioned by Purple to illustrate a British Navy sailor character, typical of the early 1900s to feature above their new WOOD's word mark. The iconic illustrative style replaces the previous, over complex, pastel illustration in order to help project a stronger, premium and more memorable label.