Founder - Partner
Chris draws on a wealth of experience gained over many years of working with leading international design, branding and advertising houses. His natural drawing ability allows him to master many different illustrative styles and subjects, demonstrated through a whole host of different assignments.
Over the last 25 years, in the pursuit of craft perfection, Chris has built an international reputation as a major contributor to the development and execution of some of the world's most familiar illustrative brand and corporate identity icons.
Widely travelled, Chris draws inspiration from his visits to art museums and exhibitions in many different countries, where his love for viewing outstanding and beautiful crafted work is all absorbing.
Chris lived and worked in London for most of his early career. Today, he works successfully from his Chilgrove studio, near Chichester, West Sussex.
When not working, he enjoys family time on his rather old sailing yacht, moored not far away.
In 2011, Chris was elected a fellow of the Chartered Society of Designers. Chris is a full member of D&AD (Design & Art Direction).
Excerpt from an interview with Chris Mitchell published in Designers Journal
DJ: To the trained eye, it’s easy to spot a ‘Chris Mitchell’. How did you refine your style to become your own?
CM: ‘I felt illustrative brand icons and corporate logos could appear more crafted, stylish memorable and functional if given the chance. I wanted to put the same care into their creation as a lettering artist would put into their work.
'Basically, I wanted my work to sing, to engage and project personality, much as beautifully crafted sculpture often does. The suggestion of light and use of negative space helps give dimension, drama and focus.
'The craft of negative space is very important in much of my work; it gives balance and simplicity and utilizes the background space and colour to best advantage. By nature, showing an established style does attract similar-style commissions, so a particular approach can be perpetuated. I will always however adjust style if the brief dictated it.'
DJ: To my eye, there is a stunning purity and a refined balance to your work. How are you able to express so much realism in what appears to be the minimal amount of strokes or detail?
CM: ‘Once I have completed a line sketch that best answers the chosen route, developing and refining the marque is a stage process of careful consideration. Every line has got to earn its place. The realism you refer to comes from the early drawing preparation and final crafting in such a way that allows your mind to fill in the spaces to complete the picture. Focus point, balance and rhythm are naturally key ingredients to any thought-through design.'
Administration and project management assistant
Lana joined Chris at Epic Icons working part time in early 2018. With a media background in her native New Zealand, Lana helps Chris to keep on top of the ever-increasing volume of admin that comes with such a wide client base. Lana is well versed in dealing with confidential projects and while managing ever-changing priorities, she helps to keep project workflow on track!
For our overseas clients, if French is your preferred language, Lana is your contact at Epic Icons.
If she isn’t supporting her two sons on the sporting side lines, Lana can be found on the family’s recently restored classic Sportfish boat.
One look is worth a worth a thousand words
Partner - Research assistant as required
Nicky studied film and photography and has a BA (Honours) Degree from the University of Westminster, London.
Having travelled extensively, and with a passion for beautiful historic craft work, Nicky loves nothing more than seeking out cultural places of craft reference for Epic Icons.
Nicky has helped build an impressive library of photographic reference. The viewing of grand historic buildings, majestic statues, intricate textiles, magnificent paintings, beautiful etchings, pottery and artefacts all helps to drive Chris's consistent pursuit of craft excellence in his own work.
Nestled at the foot of the South Downs National Park, the cathedral city of Chichester is surrounded by beautiful countryside, sandy beaches, fishing villages, and historical attractions, offering incredible diversity.
From Pallant House Gallery to Chichester Festival Theatre, the city is well placed for those who have an interest in the arts and culture.
The Epic Icons studio is located at the Chilgrove Business Centre, Just a few miles North from Chichester.
Just a short drive away is the world-renowned Goodwood Estate, home of the iconic Goodwood racecourse and legendary classic motor racing events. Goodwood also hosts its own aerodrome, where on occasion, vintage aircraft can be seen in the skies above. All providing opportunity for crucial reference gathering.
A little further south, the natural harbour of Chichester Harbour is a sailor's dream, and is surrounded by picturesque villages.
For time out and networking, there is no shortage of restaurants and pubs in the area offering delicious locally produced food and drink.
Its all on our doorstep. Whether its the horse, the cow, the pig, the oak tree or the majestic deer and falcon, all have featured as points of reference for my illustrative brand icons.