VetFunder

VetFunder is a Crowdfunding web platform that exclusively hosts veteran-led focused startup companies. Working closely with the founder, Chris Mitchell was commissioned to explore, develop and craft a dynamic brand identity ready for its launch. The contempary illustrative icon of Pegasus the Greek God of Wisdom provides a classic theme to project the required wisdom and courage that is often associated with successful startups. Crafted lettering design by associate Chris Weir.