The Maiden Factor

The Maiden Factor brand identity logo

Client: Taxi Studio. UK

  • Charities
  • Sport
  • Symbolic
  • Travel

The Maiden Factor is a charity established by inspirational yachtswoman Tracy Edwards MBE. In 1989, Tracy captained Maiden, the first yacht to sail around the world by an all girl crew. Given the task of developing a brand identity logo for the charity, Taxi Studio commissioned Chris Mitchell to develop and craft Taxi's inspired concept idea which came from Maiden's helm. The logo is a distinct visual metaphor, connecting the brand to the Maiden Factor's nautical heritage, helping to steer the way in empowering girls through education. Another successful collaboration between brand illustrator, Chris Mitchell and custom lettering designer Chris Weir.