Client: Soho Square/ Edrington.
A global drinks brand: The Famous Grouse Whisky is a fusion of the finest single malts and grain whisky. Its brand emblem is the the Red Grouse, Scotland's national game bird. There is also a peated, special version called The Black Grouse and a chilling version called The Snow Grouse. Soho Square commissioned Chris Mitchell to illustrate a crafted, simplified yet stylish brand icon of the Whisky's Red Grouse. Designed for clear readability at all sizes.