The Donkey Sanctuary

Donkey Sanctuary Logo

Client: The Allotment. UK

  • Animals
  • Charities

The Donkey Sanctuary rebrand was HIGHLY COMMENDED in the Marketing Design Awards in 2012. Design group The Allotment commissioned Chris Mitchell to help develop and craft the new illustrative brand icon. The icon was designed to endorse the charity's core purpose of 'care and devotion.' The Donkey Sanctuary is now the world's largest donkey and mule charity, working across 28 countries.