Client: JKR. New York
- Etch Style
A craft refresh for Stella Artois. Working closely with brand consultancy JKR, Chris Mitchell was commissioned to re-craft the previous Stella Artois illustrative brand cartouche. The previous illustration was lacking a coherent, contemporary style. It was over complex in some areas, whilst too simplistic in others. Given a single colour version was required, it was an excellent opportunity to redraw and refine the cartouche to the next level of craft, for all colour versions.