Client: Somerset Country Cricket Club
Peloton Design commissioned Chris Mitchell to create a heraldic Wyvern illustrative icon to feature centre stage in their brand refresh of the highly respected UK based Somerset Country Cricket Club. The brief was to completely redraw the club's existing Wyvern logo which was in great need of a major overhaul, taking historic clues from its past but drawn in a more contemporary crafted style that would provide clarity across all mediums. Importantly the new icon had to appear as if contained within a traditional shield holding shape. Somerset Country Cricket Club's new Wyvern brand logo now provides the statue that it is so deserving.