Client: Sand Creative for Cesar Kuberek
Chris Mitchell was commissioned by Sand Creative to help develop their dramatic concept idea playing on the negative and positive. The illustrative horse's head is crafted to work in harmony with the side profile of the musketeer D'Artagnan in reverse silhouette. The horse shape projects the majesty, pride and beauty of D'Artagnan's faithful horse named 'Rabastas' in the 1844 classic novel, 'The Three Musketeers'. Rabastas is also the name given to this highly regarded argmagnac brand. Argmagnac is a grape-based spirit named after the French region where it is grown and is used as an ingredient in cocktails, as well as being enjoyed neat.