Client: Bonsey Design Partnership. Singapore
Categories:
- Animals
- Corporate
Bonsey Design Partnership commissioned Chris to create an illustrative brand identity icon of a Malaysian tiger head for Maybank. The new design had to appear as a modern marque, whilst the tiger character viewed side on had to appear approachable, confident and noble in order to engage with their market base. The previous brand marque appeared too old fashioned and aggressive. Maybank is Malaysia's most valuable bank brand.