Client: Cocoon. Czech Republic
Illustrated in a bold contemporary iconic style by Chris Mitchell the JELEN stag was commissioned by Cocoon to work in dynamic harmony with the JELEN lettering design. The previous stag looked rather dated and having served its time on the old label design, a new proud, powerful stance for the stag was required, to host the new label design. JELEN Pivo is a leading core lager brand in Serbia-Montenegro.