IAAF Global Athletics

IAAF corporate identity logo

Client: Design Bridge. UK

Categories:
  • Sport

A unisex IAAF Global Athletics athletic icon designed to encompass all nationalities from around the globe. Commissioned by Design Bridge to enhance their holding device graphic. The original icon illustrated by Chris Mitchell as seen here has been adjusted by third parties over time.

Given the longlevity of brand icons, end clients may wish to work with other brand houses. On occasion quality control of the original illustrative icon can be compromised if investment of craft is not seen as a priority to maintain. Even where just slight adjustments are made to the original icon without the required level of drawing skill.

— Chris Mitchell