Bass Strait Beef

Bass Straight Beef brand logo

Client: Fluid. Australia

  • Food
  • Landscapes

Fluid commissioned Chris Mitchell to create a dramatic and iconic illustration of the Bass Strait coastline, of South Eastern Australia for a new beef brand. Perfect conditions are found there for grazing pure, tender beef. The illustration features centre stage with clear clarity at all sizes across various brand assets, from packaging to promotion, for the launch of this premium beef brand.