After Eight

After Eight Brand Logo

Client: Echo Brand Design. UK

  • Food
  • Symbolic

A new brand clock icon by Chris Mitchell for the world famous confectionery brand AFTER EIGHT. In line with the brand identity refresh and packaging overhaul by Echo Brand Design, Chris Mitchell was commissioned to bring a level of craft and sophistication to the AFTER EIGHT clock icon. The AFTER EIGHT product was originally described as 'mint eroded in dark chocolate' and marketed as an after dinner treat.