The West Berkshire Brewery required a more premium brand feel, to reflect the quality of their award winning ales. Design agency Colt commissioned Chris Mitchell to develop and craft an illustrative brand icon of a farmer character, to feature across the range of WBB quality beers. The Brewery had used a 'Gobbin Quaffer' icon over the years but it was not produced to a standard that would allow them to operate as a bigger player in the beer market.