Client: Didonato. Australia
Tooheys New is one of Australia's most popular mainstream beers, founded in 1869 by the brothers, John and James Tooheys. The famous, iconic brand hosts an illustrated stags head which was desperately in need of an update. In order to inject new life, status and pride to the stag icon, DiDonato commission Chris Mitchell to provide a new, crafted, iconic illustration for Tooheys New.