Client: Design Bridge. UK
A bold and creative brand idea by Design Bridge for Walkers' new nuts range, TIGERNUTS. Makes for a very interesting and challenging illustrative commission for Chris Mitchell, in collaboration with specialist lettering associate Chris Weir. The brand name had to be spelt out on the pack, using crafted lettering that morphs into a face of a tiger. Retaining readability of the illustrative word mark was key, whilst still projecting a powerful and playful tiger personality. Is all in the eye forms.