Client: Landor. US
Global design group Landor commissioned Chris Mitchell to develop and craft an illustrative cheeky crest - of a turtle sunbathing in a hammock, slung between two palm trees as part of 'The Naked Turtle' branding. With a motto of 'Drink Naked', this brand is clearly aimed at casual enjoyment. The turtle icon was carried though on points of sale and promotional merchandise products. The Naked Turtle is a delicious, premium white rum from the U.S Virgin Islands.