Client: Bulletproof. UK
A refresh of the Strongbow Cider archer icon. Chris Mitchell was commissioned by Bulletproof to develop and craft their new, dynamic brand marque concept. The proud illustrative brand icon builds on the Strongbow name - the nickname given to the Norman knight, famed for his strength and skill with the longbow. The new brand refresh and packaging by Bulletproof helps reinforce Strongbow's position as market leader, whilst appealing to a younger target consumer.