Client: Cocoon Group. Czech Republic
The STARA MYSLIVECKA drinks brand is historically known as, 'the spirit with a human face.' Featuring centre stage on the bottle label and integral to the brand, there is a illustrative brand icon of a game keeper. Cocoon commissioned Chris Mitchell to create a new, modern character to better embrace a now younger audience, resulting in the drinks brand projecting a more premium, modern look. Importantly the new game keeper had to have wide national appeal from both men and women.