ShapeShifter Brewing Co

Chris Mitchell was commission by branding agency Voice Design to develop and craft an illustrative wolf icon for their craft beer client, namely ShapeShifter Brewing Co. The task was to create a number of unique wolf brand icons loosely in the form of a letter 'S' to feature on cans and promotional platforms. Alongside the iconic primary version of the wolf, two supporting versions were required. The overall form of the 'S' needed to be largely similar in all three. Whilst the wolf had to appear quite symbolic in its style simplicity, all three versions had to also appear dynamic and dimensional. Projecting a modern, memorable and stylish icon, encourages consumers to engage with the brand and feel enticed to wear the design on printed T-shirts etc.