Client: JKR. UK
JKR commissioned brand illustrator Chris Mitchell to produce a dramatic and crafted illustrative brand icon of a leopard for the premium lager beer, SERENGETI. With greater stand-out the new leopard sits proudly centre stage on the bottle label as if surveying its natural domain - the Serengeti plains. The brand refresh by JKR has helped raise the profile of this award winning larger. SERENGETI premium lager is now established as one of the best tasting and highest quality beers across the whole of Africa.