Down East Coffee. Concept

Down East Coffee Sea Captain Brand Logo

Client: KHJ Brand Activation. USA

  • Character
  • Drinks

Illustrative brand logo concept by Chris Mitchell, commissioned by KHJ Brand Activation for Down East Coffee. A brave captain in a hero pose is depicted at the wheel of his ship which imports premium ingredients across oceans. All elements contribute to project the nautical heritage of the company. The vintage travel poster style of the illustration is also in keeping with the historic theme.