Client: Purple. UK
Purple Creative were asked by Sauza and White Label to capture the uniqueness of Sauza tequila with a new identity and branding system. Part of the brand refresh process was to commission Chris Mitchell to redraw the EI Gallo rooster and make it more proud, confident, iconic and contemporary. For generations the Sauza family have demonstrated their passion and pride for tequila by producing the finest spirits available.