Samuel Adams

Samuel Adams Logo

Client: Gergory Bonner Hale, London

  • Beers
  • Character
  • Etch Style

Brand agency GBH commissioned Chris Mitchell to redraw the historic Samuel Adams character to feature across the Samuel Adams beer range. Taking clues from the past, the traditional single line etch style helps to project the Samuel Adams story, whilst being crafted for clarity and standout on bottled beer labels and cans. Born in Boston in 1722 Samuel Adams became a leading figure in American politics during its latter years as a British colony. He opposed British taxation and was an organiser of the Boston Tea Party.