Client: Cowan Design. Vietnam
Chris Mitchell was commissioned by Cowan Design to bring new life, power and presence to the SABECO beer brand. Although very established, the old Sabeco dragon looked too busy, tired and desperately needed a facelift. SABECO is a dominate player in the domestic beer market of Vietnam. The new engaging, crafted styling helped visually rejuvenate SABECO's brand position in the market place.