Royal London Pensions Group

Royal London Pensions Group Logo

Client: The Brand Union. UK

  • Corporate
  • Symbolic

The rebrand of ROYAL LONDON by Brand Union will bring Scottish Life, Scottish Provident, Bright Grey and Royal London Asset Management under a single ROYAL LONDON brand. Chris Mitchell was commissioned to develop and craft an illustrative Pelican to feature as the brand icon. Crafted brand lettering by trusted associate Chris Weir. A spokeswoman for Royal London explains 'We chose Pelicans because they have royal connotations, they also represent the role of “provider” and are a heraldic symbol of generosity.’