Client: JKR. UK
A major brand redesign at the time for Robinsons, UK's number one squash brand, famous for its historic association with Wimbledon. The drink was originally created to refresh and hydrate the players. Chris Mitchell was commissioned by Jones Knowles Ritchie to illustrate a healthy looking, fruit picker character. The 'Robinsons man' became an iconic hero brandmark which featured across the full range of Robinsons drinks, visually endorsing the fact that the drink was made from real fruit juice.