Client: Idea Brand Design. Australia
The island of Phuket is well known as an exotic holiday destination in Thailand. The old Phuket beer label was in much need of a brand refresh to appeal to a more global client base that required clear aspirational clues of its local heritage. Chris Mitchell was commissioned by Idea to illustrate a new proud, toucan bird image with surrounding beach scene, to feature centre stage as its brand symbol of the exotic island.