Phileas Fogg Crisps

Phileas Fogg Brand Logo

Client: Jones Knowles Ritchie. UK

  • Character
  • Food

The Legendary Phileas Fogg character has had a face lift by Chris Mitchell. A fresh, clean iconic crafted illustration style was required to help lift the pack design. Design consultancy JKR wanted the main focus to be Phileas himself, flying high in his trademark balloon, bringing back clarity to the brand.