Client: Weber Shandwick Design. UK
A new eye-catching brand identity design for NORTHLINK FERRIES, which has the sole purpose to entice more customers to travel to the Northern Isles. Weber Shandwick Design commissioned brand illustrator Chris Mitchell and trusted lettering associate Chris Weir to develop and craft the new face of NORTHLINK FERRIES. Mangus, the Viking character, provides NorthLink with a story-line that can be used to help promote the Northern Isles attributes of the wild outdoors, adventure, history, music and crafts.