Moosehead

Canadian brand agency 'Conflict' were tasked with creating a major brand refresh for Moosehead, one of Canada's most beloved lager beer brands. Working with Conflict's creative team, Chris Mitchell was commissioned to redraw the brands most significant asset, the moose head. After extensive exploration of line sketches looking at pose options, a majestic stance projecting confidence with dramatic shelf presence was developed as dual colour and single colour artwork versions. Appealing to old and new drinkers the engaging moose character is now reflective of the brands courageous spirt for years to come.