Client: Elmwood. UK
Brand crest for Asda's own wine label featuring the village of Minerve Herault, a medieval fortified village. Well known in France for a historic battle which took place in 1210 when the village was attacked after a group of Cathars sought refuge in the village after the massacre of Beziers during the Albigensian Crusade. A joint project, concept design by Chris Weir with artwork illustration by Chris Mitchell.