Merman

A cheeky hero Merman character identity icon, for entertainment and communications production company MERMAN. Whilst a Merman character had previously featured as the companies identity logo, it desperately required a redraw. Matt Burke @ Burkes Works commissioned Chris Mitchell to completely redraw the old illustrative Merman character in order to project drama, craft, engagement, presence and importantly wit. The 'Merman' word mark was crafted by lettering specialist and associate Chris Weir.