Client: Saatchi & Saatchi Design. UK
Saatchi & Saatchi Design commissioned Chris Mitchell to develop a ship icon for the MERCY SHIPS visual identity. The new ship icon helps to raise Mercy Ships brand profile as a key global charity. Around the world many groups of people live in life threatening circumstances and MERCY SHIPS offers hope by operating a fleet of ships that travel to ports all round the world providing free surgery and medical care.