Client: The Brand Union. Sweden
A brand refresh of the world famous coconut-flavored rum MALIBU, by The Brand Union. To replace the old MALIBU logo, Chris Mitchell was commissioned to create a modern and beautifully crafted, jewel-like brand icon, to better project the free and easy spirit of MALIBU. It captures that special moment when the setting sun meets the beach, for even better times ahead. The beautiful new bottle shape and brand label design by The Brand Union promises more shelf impact, quality and style.