Lizard Brand Logo

Client: DJPA. UK

  • Animals
  • Drinks

Concept brand icon. A stylish iconic lizard illustration by Chris Mitchell for a drinks brand. This style is very much about the adage 'less is best', to give a sense of dimension. The viewer sees the image as a whole, filling in the considered negative space. It provides for a very 'live' mark, that would otherwise could have been a simple silhouette.