Lady Jayne

Lady Jayne brand logo

Client: Loop Brands. Australia

  • Character
  • Retail
  • Symbolic

Sydney based, creative and design agency Loop Brands, commissioned Chris to redraw the well established Lady Jane illustrative brand identity icon. Lady Jane are Australasia's leading hair tools and accessories brand. The new illustrative icon had to project a level of modernity and sophistication not seen in the old marque. The brand now reaches out to younger consumers without alienating the existing customer base.