Kozel Beer

A redraw of the goat mascot for the KOZEL beer brand, crafted to also provide extra print clarity especially for light on dark versions. Commissioned by Purple Creative, who required a subtle enough evolution from the old, that would sit comfortably alongside the goat on the packaging brand flag. KOZEL is a Czech lager produced since 1874. Each beer from the Velke Popovice was known as a Kozel. A goat has featured on the beer labels for almost a hundred years.