Client: EMG Communications. UK
Corporate identity for John Dewar & Sons. This famous Scottish Whisky Distillery featured an original Victorian 3D casting for their identity signage. Chris Mitchell was commissioned by ENG to translate this elaborate design to a crafted 2D illustrative identity mark. The client expressed that whilst the feel of the original should not be lost, it was accepted that a re-draw was required in order to best bring, greater simplification of style and clarity of line, to the new mark.