Irn Bru Man Kneeling Brand Logo

Client: JKR. UK

  • Character
  • Drinks

Strong man character brand icon, illustrated by Chris Mitchell. Commissioned by JKR to feature central to their brand refresh project, namely the famous fizzy drink brand IRN-BRU. The new look is to convey 'strength' and an industrial feel to link to IRN-BRU's historic heritage. The previous IRN-BRU character brand icon was also crafted by Chris Mitchell.