Indio Beer

Indio Beer brand logo

Client: Bulletproof. UK

  • Beers
  • Character

Global brand agency Bulletproof commissioned Chris Mitchell to create a strong iconic illustration of the Aztec emperor Cuauhtemoc to feature as the key figurehead for Heineken's INDIO beer brand refresh. Talking inspiration from the Aztec calendars, Bulletproof's Sunstone identity theme required Cuauhtemoc to stand central in a bold, confident hero stance within their sunstone holding device, captured in strong light contrast, in the colours of the Mexican flag.