ICAEW SQ 1700 pix

Client: Superunion. UK

  • Character
  • Corporate
  • Institutions
  • Symbolic

Corporate identity icon refresh for the Institute of Chartered Accountants. The Institute was established by Royal Charter in 1880 one of the oldest accountancy bodies in the world, with currently over 147,000 members. To help evolve and refine the brand icon, Global brand agency Superunion commissioned Chris Mitchell to recraft the female figure icon. The rod signifies command, the rudder symbolises guidance. The measuring divider represent assessment, now in red becomes a unique symbol of the profession.