HP Sauce

At the time of commission it was the first time the packaging for HP Sauce had changed across the entire range in 9 years. To help resonate with younger consumers Chris Mitchell was commissioned by design group Bulletproof to provide a new, bolder and crisper iconic illustration of London's Big Ben and Houses of Parliament. HP Sauce is the no.1 selling brown sauce in the UK. The illustration shows just enough detail that the buildings splendour and grandeur is visible signifing its magnificence. The illustration had to also be adaptable, so as to used on HP variants.