HP Sauce

HP Sauce Brand Logo

Client: Bulletproof. UK

  • Food
  • Landscapes

This is the first time the packaging for HP Sauce has changed across the entire range in 9 years. To help resonate with younger consumers Chris Mitchell was commissioned by design group Bulletproof to provide a new, bolder and crisper iconic illustration of London's Big Ben and Houses of Parliament. HP Sauce is the no.1 selling brown sauce in the UK.