Client: Joe Bosack & Co
The Heisman Trophy Trust brand identity features an iconic illustration of their famous and historic Heisman Memorial Trophy. The trophy is annually awarded to the most outstanding college football player in the United States. Chris Mitchell was commissioned to work in collaboration with graphic design agency Joe Bosack & Co to redraw the long overdue previous trophy icon, providing a cleaner, more modern iconic update. Whilst the character pose is similar in stance though more dynamic given the lower perspective angle, the new brand icon presents a transformational change from the old. The iconic Heisman Trophy icon now has greater clarity at small scale whilst importantly still projecting high craft and prestige when featured at all sizes.