Client: Saatchi & Saatchi Design. UK
Global brand icon Guinness® Foreign Extra Stout. Incorporating the existing Guinness harp logo, this strong iconic beer brand illustration by Chris Mitchell, brings dynamic focus to the launch of a new bottle shape by Guinness. Looking up at the bottle, the low perspective angle helps project a larger than life, hero status feel. With thanks to Chris Weir for his crafted lettering.