Client: Navy Blue. UK
The firm of Gordon & McPhail has a reputation around the world as the worlds leading malt whisky specialists. Historically an illustrative stags head has hosted the brand identity. In order for the rebrand of Gordon & McPhail to reach its full potential Chris Mitchell was commissioned by NavyBlue to provide a new iconic crafted illustration of a majestic stags head. This version is an adjusted dark line version so as to be viewed light on a dark background. Custom lettering design by trusted associate and specialist, Chris Weir.