Friele Iced Coffee

Friele Brand Logo

Client: YOU. UK

  • Drinks
  • Etch Style
  • Symbolic

Chris Mitchell was commissioned by design branding company YOU to develop and craft the Friele iced coffee illustrative brand icon for their line of packaging. Designed to act as a backdrop to provide visual clarity to the letters 'IS', the idea was to craft in and stylise the beautiful feather-like pattern effect, you often see in the way ice crystals form on glass.