Client: YOU. UK
Categories:
- Drinks
- Etch Style
- Symbolic
Chris Mitchell was commissioned by design branding company YOU to develop and craft the Friele iced coffee illustrative brand icon for their line of packaging. Designed to act as a backdrop to provide visual clarity to the letters 'IS', the idea was to craft in and stylise the beautiful feather-like pattern effect, you often see in the way ice crystals form on glass.