Client: Brandon. Uk
A brand identity and packaging redesign spearheaded by the design agency Brandon. Chris Mitchell was commissioned to craft the Freshlay Farms illustrative farmhouse scene, helping to reinforce the Freshlay Farms commitment to excellence and craftsmanship. Illustrated with simplicity, clarity and focus in mind, it was still very important that the illustration style projected a sense of theatre and charm. A large opulent sun, printed in gold foil features centre stage as a dramatic eye catching back drop to the illustrative design, radiating light that provides just enough light detail to help define terrain, texture and key content. Brandon have further extended the brand story by bringing the packaging design to life by the creation of a short animation, which the illustration style so blends intself to.