Carling Beer

Carling Lion brand logo

Client: Landor. UK

  • Animals
  • Beers
  • Symbolic

A big step ahead in the style stakes for the Carling brand. Chris Mitchell was commissioned by Landor to develop and illustrate a new iconic lion for their redesign of the Carling brand. Inspired by heritage car emblems the revolutionary lion marque occupied a more dominate position on the Carling can and bottle packaging.